Our Methodologies
TRIZ: The Theory of Inventive Problem Solving
Genrich Saulovich Altshuller (1926 - 1998), wondered, “Could inventions be the result of systematic inventive thinking?” Over half a century, Altshuller and his associates investigated some 200,000 patents. Their work resulted in the breakthrough discovery that of ninety-five percent of all patents used only seven inventive tools. Only five percent come from breakthroughs in science and brand new ideas. They found that exceptional patents improved performance by resolving contradictory requirements, like increasing speed without higher fuel consumption. Another revelation was the frequent occurrence of a windfall of benefits, or super effects, which arose from resolving a system’s fundamental contradiction. Not only were many costly add-ons and expensive tolerances were no longer required, many systems had inherited valuable, new, product differentiating, capabilities and features. Altshuller also found that if patents were categorized by what they did functionally, rather than by industry, the same problem had been solved over and over again with just a handful of inventive techniques. The result, TRIZ, a Russian acronym for The Theory of Inventive Problem Solving, provides us with a methodology for engineered creativity.
TRIZ is a methodology that provides product and process designers with inventive problem solving tools that not only accelerate the design process but help them achieve world class performance improvements beyond the trade-offs most designers consider unavoidable. Because TRIZ uses a functional approach to problem solving, it is equally applicable to solving business dilemmas faced by a giant steel mill as it is for micro-chips or potato chips. It reaches across many different functional lines, not just product development.
TRIZ can provide the marketing team with inventive techniques for product renaissance, both through product differention and competitive analyses. They can ‘Jazz-up’ their products with brand new applications, or they can put ‘wings’ on their product or process with desirable new features.
Finally, TRIZ is an inventive problem solving tool that can be used by the continuous improvement team in charge of Value Analysis/Value Engineering (VA/VE), ‘Lean’ or ‘Six sigma’ initiatives. In a most uncompromising way, TRIZ can be used to ‘cut off’, i.e. eliminate costly and poor quality components and then make the pruned system work again through applying several inventive techniques. Saying it another way, TRIZ defines the problem and then walks around it with inventive techniques to find a solution
In conclusion, a few words about creativity activation are in order. In facing a problem solution space, most of our knowledge is confined to our industry, background, and education. We can start fresh each time by using Trial & Error, Brainstorming, or other creativity unleashing methods like Synectics, to generate ‘Out of the Box’ solutions. But there are other choices. Should we try to get as many ideas as possible (brainstorming), or should we try to get quality ideas? What’s more important: head count, i.e. many ‘brainstormers’ in one room, or head content? Should we emulate the traits of great inventors or should we use their tools?
Our choice is to get the best ideas from the best inventors by using their best tools, TRIZ, a methodology, derived from empirical data (not theory) of the world-wide patent base.
TRIZ provides a systematic approach for idea generation and process improvement. It speeds up creative thinking, and significantly expands the range of problem solving options.